Download JNTU R5-R7 MBA 2-semester MARKETING MANAGEMENT August 2009 Exam Question Paper

Code No: 12005
R5-R7
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Regular Examinations, August 2009
MARKETING MANAGEMENT
Time: 3hours Max. Marks:60
Answer any FIVE questions
All questions carry equal marks
- – -

1. Explain various Marketing Concepts and state the significance of Societal marketing concept in the modern markets.

2. Explain the components of Marketing Information System of a manufacturing company.

3. Write a brief note on Market Segmentation. Explain Market segmentation and Market Targeting with a suitable example.

4. As marketing manger, what marketing strategies do you follow particularly when a product is in ‘maturity stage’ in its product life cycle.

5. What are the pricing strategies that are in vogue? Explain with examples.

6. What are the factors that influence the channel decisions for an industrial product?

7. Give a brief note on Communication mix and state the differences between advertising and sales promotion.

8. Write short notes on any two of the following:
a) Control of marketing performance
b) Communication mix
c) Objectives of pricing
d) New Product development

2 Comments to “Download JNTU R5-R7 MBA 2-semester MARKETING MANAGEMENT August 2009 Exam Question Paper”

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March 7, 2012 at 3:14 pm

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April 17, 2011 at 9:05 pm

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