Download JNTU R7 MBA 3-semester CONSUMER BEHAVIOR December 2008 Exam Question Paper | Indian Shout

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Download JNTU R7 MBA 3-semester CONSUMER BEHAVIOR December 2008 Exam Question Paper

Code No: R7-307MBA         R7
M.B.A. III Semester Regular Examinations, December 2008
CONSUMER BEHAVIOR
– – – –
Time: 3 hours Max Marks: 60
Answer any FIVE Questions
All Questions carry equal marks

1. What is Consumer behaviour?

2. Differentiate between limited and extensive information processing?

3. List psychogenesis needs of Murray?

4. How can a marketer of very light, very powerful laptop computers use its knowledge of customers’ expectations in designing a marketing strategy?

5. Define the terms extended problem solving and limited problem solving? What are the essential differences?

6. Suggest suitable measures to overcome the limitations of Sheth Industrial Buyer Behaviour Model.

7. How is the responsiveness of firms to consumer problems related to consumer legislation?

8. Collect at least three packages of competing brands of toothpaste and compare the labels. What are the claims and facts printed on the labels?

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