Download JNTU R7 MBA 3-semester RETAILING MANAGEMENT December 2008 Exam Question Paper | Indian Shout

Download JNTU R7 MBA 3-semester RETAILING MANAGEMENT December 2008 Exam Question Paper

Code No: R7-305MBA            R7
M.B.A. III Semester Regular Examinations, December 2008
RETAILING MANAGEMENT
- – - -
Time: 3 hours Max Marks: 60
Answer any FIVE Questions
All Questions carry equal marks

1. Explain the concept of the retail life and discuss its applicability in the Indian context.

2. Explain the need for assortment planning.

3. State the nature of staff organization and its merits and demerits.

4. Explain the process of merchandise buying.

5. What are the factors to be considered before advertising?

6. Why is store design so important to a store’s success?

7. What is the importance of retail stores location?

8. What is the size of Retail Market in India? How much of it is in the organized sector? Give some idea of major merchandise categories dealt by them.

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